Your Security and Privacy Are Important to Us

Hollandia Florists Online Network is committed to protecting our customers' privacy. We feel it is important that you fully understand the terms and conditions under which we use the information we gather from you through the use of each of our Florists Online Web sites and any other sites that we control (collectively, our "Sites"). Please read this Privacy Policy ("Policy") carefully to understand how we will use and protect your personal information. We will never share your personal information with anyone except as described in this Policy.

Collection and Use of Information

In general, you can visit our Sites without telling us who you are or revealing any personal information about yourself. In order to better provide you with numerous products and services, each of our Sites collects two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information.

1.Non-Personally Identifiable Information

When you visit any of our Sites, we may collect some basic Non-Personally Identifiable Information about you. This information may include information regarding your operating system, browser software, and IP (Internet Protocol) address. Non-Personally Identifiable Information is collected in order to provide you with satisfactory service. We may use the information to detect problems with our server and to administer our Sites. In addition, Non-Personally Identifiable Information is compiled by us and analyzed on an aggregate basis.

2.Personally Identifiable Information

When you place an order or enter a sweepstakes or promotion, we request that you send us Personally Identifiable Information. This information lets us know the specifics of who you are and can be used to identify, contact or locate you. Personally Identifiable Information may consist of: your name, address, telephone number, email address, birth date, billing information (credit card number, expiration date and billing address), occasion type (Valentine's Day, etc.), products purchased, any relevant promotion code and information (for example, reward program account information) and the gift and message recipient's name, address, telephone number, email address and any other information you may provide us ("Personally Identifiable Information" ). We use Personally Identifiable Information for internal purposes, such as confirming and tracking your order, subscription or registration, analyzing trends and statistics, informing you of our new products, services and offers. Personally Identifiable Information is compiled by us and analyzed on both a personal and an aggregated basis.

To serve you better, we may combine Personally Identifiable Information you give us online or through our catalogs. We may also combine that information with publicly available information about you that we may receive from third parties. We use that combined information to enhance and personalize your shopping experience with us, to communicate with you about our products and for other promotional purposes.

We may contract with third-party companies or persons to provide certain services including credit card processing, distribution, data management, promotional services, etc. ("Service Providers"). We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.